The makers of the new Single Valentine and the producers of Fireheart: The Legend Of Tadas Blinda, the most viewed Lithuanian movie of all time, have prepared another surprise. The romantic comedy, which will already reach theaters in Denmark, Iceland, Norway and England on February 8th, will have not one, but two versions for the end of the movie.
The Single Valentine creative team came up with this unexpected idea as a result of Vytautas Šapranauskas’ convincing improvisations as well as audience interviews after specially prepared advance test screenings.
“Since we make the movie not for ourselves, but for the audience, we consulted with potential viewers during the making of the film and asked for their opinion. After the screenings of the unfinished movie that we came up with and planned in advance, we got a lot of interesting comments, suggestions and feedback. Although as far as we know, this practice – with the exception of the development process for Single Valentine and Fireheart: The Legend Of Tadas Blinda – has never been used in Lithuania, consultation with the target audience has been used for quite some time in Western cinema. All of the major European and Hollywood filmmakers do this. It’s the only way to achieve the best result,” explained Single Valentine producer Žilvinas Naujokas.
According to him, the creative group decided to implement the “two ends of the movie” idea for many reasons. First of all, the opinions of the people who attended the screenings differed – some preferred the more intriguing one, while other liked the end that had more clarity. Vytautas Šapranauskas, who played the main character, Valentine, was also a big influence.
“Vytautas is a true master of improvisation, and would sometimes select emotions spontaneously while filming. The other members of the team and I looked at this creatively – when we were doing the editing, we realized that we have a unique opportunity to do what no one else has done – just up and let two copies of the movie into the world. At the end of one, the audience will feel one way, and of the other – differently, maybe with some more unanswered questions. We wanted to enjoy our creative freedom, and at the same time leave the audience more room for discussion, and the movie theaters supported the initiative,” explained Donatas Ulvydas, one of the movie’s directors and producers.
It is currently planned that moviegoers in Vilnius, Kaunas and Šiauliai will be able to see both versions of Single Valentine in their local theaters. Viewers in other cities and countries will participate in a lottery of sorts: only at the end will they find out which version – the more complicated one or the more explicit one – they saw.
“It’s common practice for different endings to be filmed for some cinema projects. Usually they are loaded onto the movie’s DVD as bonus material. We decided to be unique and show everything we made in the theater,” added Naujokas.
Moviegoers in Lithuania, Denmark, Iceland, Norway and the UK will be able to see the intriguing Valentine, four unexpected couples in love, and myriad jokes and rousing conversations starting on February 8th.